Vinicius Junior is in preliminary talks about returning to Nike and re-establishing their long-term relationship.
As revealed by Athleticism in February, the Real Madrid striker broke his agreement with the American sportswear giant in February.
Nike was Vinicius Jr’s most important sponsor since he was 13 years old. He signed a 10-year contract with the brand in 2013 and in 2018 renewed for another decade.
However, Vinicius Jr’s rise to prominence after moving to Madrid in 2018 meant he began to feel that the terms of this extension did not reflect his growing status, leading to him deciding to part ways with Nike.
“We are in no rush to sign with another brand. The key for us is finding the right company that appreciates and believes in Vini and is willing to invest in their brand through campaigns and activations around the world,” said someone from Vinicius’ circle. Jr. Athleticism back in February.
The Brazilian’s team of lawyers started working on a separation, but the deal between the brand and the player didn’t include a termination clause.
He continued to wear Nike shoes for comfort, which even included wearing a pair of ‘blackout’ boots during a game against Valencia in February.
Real Madrid’s Vinicius Junior, ‘blackout’ boots and the end of a partnership with Nike
A number of big name brands including Adidas and Puma are monitoring the situation given the significant market appeal that Vinicius Jr now holds as one of the best players in the world.
Nike has maintained its interest in a continued partnership, however, with senior executives at the company’s base in Portland renewing their effort a month ago.
Vinicius Jr has been keen to stay focused on his football, with a particular eye on the Champions League, where they exited in the semi-finals at the hands of Manchester City, and the Copa del Rey, which they won against Osasuna earlier. this month.
But after the end of the season in the coming weeks, negotiations are expected to resume with Vinicius set to be personally involved.
Vinicius Jr, who suffered even more racist abuse during Madrid’s La Liga game at Valencia on Sunday, is an activist committed to social justice, something he will seek support with to weigh his decision.
Nike posted on social media on Tuesday in support of its fight against racism.
Vinicius Jr was out with left knee discomfort as Madrid beat Rayo Vallecano on Wednesday night. His teammates wore his No.20 shirt before the game, while Santiago Bernabeu supporters held up a banner saying: ‘Racists, out of football’.
Madrid will return to La Liga action against Sevilla on Saturday before concluding their season against Athletic Bilbao on June 4.
Shocking abuse Real Madrid’s Vinicius Jr faced at Valencia revealed in new report
(Photo: Getty Images)