Our colleagues from France Bleu Nord have just revealed the information this Tuesday evening. The European Metropolis of Lille (MEL) has reached an official agreement with the northern sports equipment manufacturer Decathlon for the naming of the Pierre-Mauroy community stadium, where LOSC plays and which is located in the town of Villeneuve-d’Ascq (Nord) .
A naming at 1.2 M€ per year
From the summer of 2022 and for the next five seasons, the stadium will be renamed exactly “Decathlon Arena Pierre-Mauroy Stadium” as confirmed to us, with supporting document. This naming will bring in 1.2 M€ per year, a rather modest contract compared to other French stadiums of this size and whose contracts tend to run between 2 to 3 M€ per year. It looks like a political compromise not to erase the name of the former Prime Minister, and local political figure, who was chosen ” for life “in 2013, by the Mayor, former president of the MEL, Martine Aubry.
As a reminder, since 2012 and its inauguration, four partners have been associated with the new northern stadium where LOSC plays. The first of them, the only one authorized to define itself as “official”, was Crédit Mutuel Nord Europe (CMNE). In exchange for €1.4 million per year, the banking establishment could also benefit from the panel system network. The department (General Council) of the North paid around 150,000 euros per year. The last two partners were Carrefour and Nacarat (corporate real estate) for 800,000 euros between them. None of the four wanted to renew their partnership at the end of the fifth season (2018) when each contract was renewable.
A few weeks ago, the MEL, which pays €16 million each year to the constructor Eiffage (Public Private Partnership), expressed its intention to find a company likely to be associated with the name of the stadium, with a capacity of 50,000 seats and covered. He ended up agreeing with the firm Decathlon, elected favorite brand of the French, official brand of the new ball of the L1 and which has its headquarters not far from the enclosure, in Villeneuve-d’Ascq. According to our colleagues from France Bleu Nord, the decision will be confirmed at the next MEL council meeting on June 27.