NASCAR Team Gets Vehicle Makeover From Roland DGA

NASCAR‘s Richard Childress Racing (RCR) team is sporting some bright designs and boldly lettered messages on its Sprint Cup and Xfinity Series race cars thanks to advanced large-format digital inkjet printers provided by Roland CEO in Irvine.

The company’s TrueVIS Series inkjet printers are being used to make what are called “wraps”—printed vinyl coverings for cars that are more economical, practical, and lightweight than old-fashioned paint jobs.

The wraps—including sponsor names and logos, team numbers, identifying numbers, and other graphics that make the cars attractive in-person and on camera—are produced by the racing team’s technicians on the large-format printers.

“They use our top-of-the-line TrueVIS Series printers and printer/cutters to wrap all of the race cars and support vehicles for their NASCAR races,” Roland DGA spokesman Mark Malkin told the Business Journal on May 26.

The wrap is a large vinyl decal or graphic placed directly over the original paint, and has become increasingly popular. RCR designs new race car wraps for its sponsors each season.

Roland DG Inkjets

Roland DGA, located at 15363 Barranca Parkway in Irvine, is the North American and South American sales, marketing and distribution arm for parent company Roland DG Corp.which is based in Hamamatsu, Japan.

Malkin said the large-format inkjet printers can print on roll materials up to 64 inches in width and are innovative machines based on state-of-the-art digital technologies.

The Roland DG printers are generally used by sign shops, franchise print service providers, and other businesses to create wraps, signs, banners and displays seen in everyday life, as well as increasingly used for the customization and personalization of consumer products.

While Roland DGA’s core product line is large-format printers and printer/cutters, the company also offers other advanced digital devices, including dental milling machines, 3D milling machines, rotary and laser engraving machines, and other products.

Revenue for Roland DGA Corp. in 2021 was more than $140 million, a company record.

Fast Times

In addition to Roland DGA, other local Orange County companies have also been bitten by the car-racing bug—at least a bit.

Irvine data analytics software maker Alteryx Inc. (NYSE: AYX) and McLaren Formula 1 car racing have entered into a partnership to improve the auto team’s performance.

The deal also includes having the Alteryx name on the McLaren race cars.

Irvine’s Enevatea developer of fast-charging battery technology for electric vehicles, said in April he had joined Andretti Motorsport‘s partnership portfolio for the Honda Indy Big Price of Alabama.

Printing Cluster

OC is home to several large printer companies.

Lake Forest-based MatterHackers Inc. said in November it won its largest contract to date with the US military, a deal worth up to $5 million.

MatterHackers, a retailer of desktop 3D printers and materials, was awarded the five-year contract with the Naval Air Systems Command.

Epson Americas Inc.whose product lineup includes inkjet printers and digital printing systems, has its headquarters in Los Alamitos.

Toshiba America Business Solutionsfeaturing multifunction printers, label and receipt printers, digital signage, managed print services, and cloud solutions, is based in Lake Forest.

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