Title partner of the tournament since 2011, Lacoste renews its commitment alongside the Women’s French Open for a new cycle, and takes this historic event of the Ladies European Tour (LET) to a higher dimension!
This 32nd edition of Lacoste Ladies French Open will mark the opening of a new chapter, with the discovery of an iconic destination: Deauville, and its famous Golf Barrier.
The course Diane Barrierea par 71 of 5,648 meters opened in 1929 and designed by the great English architect Tom Simpsonthus reconnects with professional golf after welcoming in the past the gentlemen (French Open 1931 and 56) and the ladies (Air France Madame Open 1997 and 98).
𝐅𝐥𝐚𝐬𝐡: 𝐥𝐞 𝙇𝙖𝙘𝙤𝙨𝙩𝙚 𝙇𝙖𝙙𝙞𝙚𝙨 𝙊𝙥𝙚𝙣 𝙙𝙚 𝐬’𝐢𝐧𝐬𝐭𝐚𝐥𝐥𝐞 𝐚̀ 𝐃𝐞𝐚𝐮𝐯𝐢𝐥𝐥𝐞!
The 𝐿𝑎𝑐𝑜𝑠𝑡𝑒 𝐿𝑎𝑑𝑖𝑒𝑠 𝑂𝑝𝑒𝑛 𝑑𝑒 𝐹𝑟𝑎𝑛𝑐𝑒 is settling in Deauville for its next three editions. (1/3) pic.twitter.com/bgQKim7AHf
— Lacoste Ladies Open de France (@LacosteLODF) December 22, 2021
Like Céline Boutier or Nelly Korda
The 108 best players of the LET will try to succeed the defending champion Celine Boutier – French No. 1 and current 17th in the world, the highest ranking for a Tricolore in the history of the game – and to see their name engraved on the tournament trophy, to join some of the greatest champions in women’s golf.
Like the American Nelly Kordagold medalist at the last Olympic Games, winner of French appointments in the Ladies European Tour in 2019.
the Lacoste Ladies French Open also innovates by organizing an alliance during the first two rounds. On Thursday 15 and Friday 16 September, 36 amateurs will have the privilege of experiencing a professional tournament from the inside, as close as possible to the players, each sharing their game with three of them.
The tournament renews its support for the proettes, who have not been spared by the health crisis, and will offer them accommodation on site, within theGolf Hotelprestigious 4-star hotel of the Barrière group.
This Lacoste Ladies French Open “increased” with an allocation increased to €325,000 also has the ambition to create connections between cultures and communities, and it is in this spirit that it has adopted a new visual identity in this regard, created by the artist Mary Pressmar.
Thus, this 32nd edition will be placed under the sign of art, by exhibiting on the tournament site works collected by the artistic director Jeremiah Nassir. The objective is to allow golf enthusiasts to admire exceptional creations, and to encourage a new public to come to the course to discover them… and golf at the same time.
Deauville between boards and greens
In the same spirit, the city of Deauville will organize on the Planches, the iconic seaside promenade, a photo exhibition presenting famous film actresses, clubs in hand; a symbolic link between the Lacoste Ladies French Open and the famous American Film Festivalwhich will be held in Deauville the previous week.
Moreover, a giant putting green will be installed on the beach, in front of the Bar du Soleil, to allow everyone to learn about the little white ball.